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Programs By Lifecycle
No matter what phase you’re in, we’ve got the solution!
Like most things in life, the only certainty you can count on is change. Although change is inevitable throughout the lifecycle of a community, our flexible programs allow you to add solution modules to strategically enhance your marketing initiatives based on your current needs.
NEW CONSTRUCTION — The new construction program focuses on one strategy – leveraging your online presence. From the first shovel into the ground, you’ll have an online platform to build your marketing and leasing initiatives from.
STRATEGY
Like in building development, the foundation to a strong online marketing program is to have a stand-alone website. Even though the property is still an intangible vision, there is so much to convey to a prospective resident. The new construction package does just that- speaks to your future residents and provides a solid foundation for you to build on at the same time.
TACTICS
| > Web Smart™ Lite platform w/ hosting |
> Contact information |
| > One page summary of community |
> Basic Tracking |
| > Training program of system |
> One Email Account |
STARTING AT $50 / mo.
ADD-ON CONSIDERATIONS
PRE-LEASE — The pre-lease program allows you to build your resident pipeline ahead of time in order to react to your prospects when interest is shown. In addition, this program enables you to follow up with those prospects as more information becomes available.
STRATEGY
As the marketing placement becomes more saturated, the pre-lease program focuses on getting the word out, gathering and tracking the prospects interests, and following up with timely releases to keep them abreast of new updates.
TACTICS
| > Web Smart™ Lite platform w/ hosting |
> Create additional edit fields |
| > Several pages of content added |
> Add Guest card forms |
| > Begin search engine placement |
> Email campaign signup |
STARTING AT $75 / mo.
ADD-ON CONSIDERATIONS
LEASE UP — The Lease-up program focuses on one thing- increasing your occupancy. By placing you at the top of search engines and driving more traffic from other marketing channels, your onsite teams will have all the tools they need to take advantage of increased leasing opportunities, resulting in higher closing ratios.
STRATEGY
This is a full out assault on streamlining your marketing tactics to help drive more traffic and close more leases. Throughout the process, rest assured that your marketing dollars are being held accountable by us tracking what is working, and what isn’t.
TACTICS
| > Web Smart™ platform w/ hosting |
> Create additional edit fields |
| > Add more pages w/ promotions |
> Integrated lead management |
| > Advanced Search Engine Marketing |
> Email System |
STARTING AT $100 / mo.
ADD-ON CONSIDERATIONS
LOW VACANCY — If your community consistently operates above their area occupancy average, then the time has come to alter your strategies. More specifically- it’s time to shift your focus on the quest to increase resident retention by creating one-to-one relationships with each of your residents.
STRATEGY
Resident retention starts with creating a relationship. By leveraging the robust CRM tools available, you will be able to create, improve and maintain a meaningful relationship with every resident, resulting in lower turnover costs. We empower you to leverage technology to prolong the lifetime value of each resident thus increasing your bottom line.
TACTICS
| > Web Smart™ platform w/ hosting |
> Update profiles on residents |
| > Add additional sections to site |
> Track dialog with every resident |
| > Leverage data on all residents |
> Fully-integrated CRM solution |
STARTING AT $200 / mo.
ADD-ON CONSIDERATIONS
UNDER NEW MANAGEMENT — Taking over a new asset and marketing new management can be tricky. We demystify the process by making your online branding campaign a reality. When positioned correctly, your management company and your assets can make a huge impact on your 12 to 18 month cash flow.
STRATEGY
Prominently position your management company to potential and current residents alike to increase brand awareness and increase long term revenue. From custom searches to prominent corporate positioning, your management company will become positively positioned with both prospect and residents alike making for smooth transitions and faster return on your investment.
TACTICS
| > Web Smart™ platform w/ hosting |
> Integrate to ILS companies |
| > Corporate branding available |
> Prominent Corporate links |
| > Search Engine submission |
> Inter-Asset™ search capabilities |
STARTING AT $100 / mo.
ADD-ON CONSIDERATIONS
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